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Communication Major


Communication is a diverse discipline and offers a variety of training to prepare students for their careers. Students are able to focus on technical skills along with theoretically geared courses to develop a comprehensive portfolio to market themselves to industry. Students are encouraged to personalize their curricular choices to help meet professional/personal goals. For example, students often take elective courses that are outside of their specific emphasis to develop additional skills to be able to access different careers.

A major in communication will provide you with knowledge on ethical communication, persuasion, social influence and social responsibility. Paired with improved skills in writing and speaking, you will be highly competitive in the job market.

Many students also look at the Communication Department to complement another major. Business, Sociology, Economics, and even Music majors often find a home in the Communication Department. These students look to supplement their education with a degree in Communication, leaving the U of U with a more complete set of skills.

Currently the Department of Communication in Asia Campus offers a B.A. or B.S. in Communication with three emphases: Strategic Communication (public relations, advertising, integrated marketing); Journalism (digital, broadcast, print); or Communication Studies.

Students declaring the major in Fall 2019 and after will be declared into an official emphasis and that emphasis will print on transcripts.  Please note that if a student is declared in a prior Catalog Year (2017 or 2018) they will continue to work on previous sequences.

Curriculum
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General Catalog
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Emphases


Strategic Communication Emphasis
Strategic Communication Emphasis
Strategic Communication is used in growing professions, including public relations, advertising, marketing, event planning, project management, and health communication. Through the study of persuasion, social influence, and behavior change, students learn the basic framework for Strategic Communication. Students design social media messages, logos, brochures, websites, and promotional videos for their clients and organizations.
Journalism Emphasis
Journalism Emphasis
The Journalism emphasis ensures a strong foundation to support creativity and career exploration. Students sharpen their skills in reporting, writing, and producing news for evolving audiences; engage with communities by combining innovative storytelling with ethical, historical, and legal principles; and use digital and social media and evolving methods of data and algorithmic journalism to bring their engaging projects to life.
Communication Studies Emphasis
Communication Studies Emphasis
Students in the Communication Studies emphasis are exposed to the full breadth of the Communication discipline. They learn the key theories and methods that motivate effective communication and improve written and spoken skills. Students in this sequence are prepared for positions in professional, media, corporate, government, and nonprofit sectors, as well as graduate study in law, social work, business, and public administration.

 

 

 

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