The institutional logo of the University of Utah Asia Campus comprises three
essential components: the interlocking UU icon and the accompanying
wordmarks, “The University of Utah” and “Asia Campus.”
These elements are designed to function together as a unified mark and must not be resized
independently, rearranged, or otherwise altered. This cohesive presentation
reinforces the connection between University of Utah Health, Athletics, and
the broader institutional brand, ensuring a consistent and recognizable
identity across all university entities.
The institutional logo is the primary visual representation of the university and
is intended for external use to signify and promote the institution as a whole.
Its consistent application across communications helps maintain the integrity
and reputation of the University of Utah Asia Campus in public and
professional settings.
Whenever possible, the primary Institutional University Logo should be “used to identify the Utah Asia Campus.
In cases where space or layout constraints prevent its use, the
horizontal logo is an acceptable alternative. Regardless of format, all elements
of the logo are designed to function as a unified mark and must not be
resized independently, rearranged, or otherwise altered in any way.
The University of Utah Asia Campus medallion serves as an alternative to the University
seal and may be used in print or on the web. The medallion may be used as a design element. It may be cropped, tilted, screened, embossed, or foil stamped. The medallion
may be printed in any color (except blue or purple). The medallion is an art element
only and should not be used for official documents. The medallion should not be used
in place of a standard University of Utah Asia Campus logo.
The Namdaemun icon is NOT a logo. It may be used as a design element and must always appear in context with a University of Utah Asia campus logo. It may never be used alone to represent the Utah Asia Campus. This icon may be cropped, tilted, screened, embossed, or foil stamped. It may be printed in any color (except blue or purple).
