U Asia Campus

C.H. Kim

Adjunct Professor | Communication
Ext. 6219
Location: 728



Email: chunghyun.kim@utah.edu
Office Location: U728

Prior to joining the UAC, C-H Kim (Ph.D. in Marketing, University of Oregon) was on the faculty in the School of Communication, Sogang University, serving as Dean, Director, Chair and other administrative positions. His major research interests include marketing communication, advertising, brand management, and consumer psychology. He has published research papers in academic journals such as Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, Mass Communication and Society, and Current Issues and Research in Advertising and served as co-editor for Creating Images and the Psychology of Marketing Communication. In addition, he has presented research papers at major international research conferences such as ICA, AEJMC, ACR, AMA, AMS, ACP as well as Korean conferences and has published more than 40 research articles in Korean academic journals. His industry collaborations include consulting for corporations such as SK Telecom, POSCO, and several major ad agencies in Korea such as Cheil Comm., Daehong Comm., and HS Ad among others and working for government organizations including the City of Seoul as a consultant and served as a board member at Korea Broadcasting Advertising Corporation(KOBACO). For academic community services, he served as chief editor of the Korean Journal of Adverting and the Advertising Research (Korean), and acted as co-chair of Advertising and Consumer Psychology(ACP) Conference which was held in Seoul. Currently, he is teaching Absolute Communication at the UAC, and graduate courses at Sogang University as professor emeritus and serves as Chair of Board, Kiturami Culture and Scholarship Foundation.