Communication (BA/BS)

The Communication major at The University of Utah emphasizes academic learning, including theoretical and methodological expertise, along with practical and technical knowledge and training.The Department of Communication at the University of Utah is a top department in the field of communication, with an award-winning faculty, undergraduate programs, and state-of-the-art facilities. It is highly ranked in critical theory, cultural studies, ecology, law, popular culture, race and ethnicity, and rhetoric. With five cutting-edge research areas—critical/cultural studies; environmental, science, and health communication; interpersonal and organizational communication; media and technology; and rhetoric—the Department is committed to excellence across the full range of communication research and teaching, offering top-notch B.A., and B.S. degrees, as well as two undergraduate sequences.

Rankings

According to ComAnalytics, against Pac 12 peers, Utah ranks:

  • #1 in U.S. in communication research on Cultural Studies, Ethics, Film, History, Law, Memory, Narrative, Popular Culture, and Race and Ethnicity
  • #2 in U.S. for Research on Contemporary Issues, Critical Theory, Democracy, Health, News, and Theory
  • #3 in U.S. for research on Education, Persuasion, Print Journalism, public relations
  • #3 in U.S. for Total Publications (above Stanford)
  • #4 in U.S. for research on Broadcasting and Media, Politics and Government

Communication is ranked 2nd in the top ten college majors from the Princeton Review see infographics

Opportunities

While many of our graduates go on to be practitioners—technicians and producers within the areas of public relations, advertising, integrated marketing, print and broadcast journalism, documentary film-making, and photography—they also go into such fields with broad knowledge and inquiry; capacity for leadership; innovation and entrepreneurialism; critical thinking; strong decision-making skills; the ability to think, speak, write, and listen; and a general knowledge of the liberal-arts tradition.

The Department of Communication provides students opportunities for internships and part-time work in professional settings, and Communication instructors have extensive experience working in the field as professionals. Students are required to take core courses that address media writing, media literacy and responsibility, visual communication, and mass communication law.

They then choose between two sequences: Strategic Communication or Journalism. The Strategic Communication Sequence prepares students for careers in all aspects of strategic communication, including public relations, advertising, and integrated marketing. Our majors are well-prepared for positions in the multimedia, electronic, print, corporate, government, and nonprofit sectors. The Journalism Sequence prepares students for careers in all aspects of journalism, including new media, social media, electronic, web, print, and multi-platform reporting, editing, producing, photography, and video and audio production.

Students pursuing the BA/BS in Communication may focus in one of two sequences:

Strategic Communication or Journalism. Each sequence requires a total of 14 Communication classes.

COMMUNICATION BA/BS SEQUENCES
STRATEGIC COMMUNICATION SEQUENCE JOURNALISM SEQUENCE
Public relations, advertising,
integrated marketing communication
Online, broadcast, print journalism
SEMESTER 1
Principles of Visual Communication Principles of Visual Communication
SEMESTER 2
Living in a Media World Living in a Media World
SEMESTER 3
Introduction to News Writing Introduction to News Writing
SEMESTER 4
Visual Editing Visual Editing
REQUIRED COURSES
Strategic Communication Theory & Practice Digital Journalism
Introduction to Quantitative Research Specialty Reporting
Mass Communication Law Mass Communication Law
CORE COURSE OPTIONS
 Strategic Communication Special Topics Radio Journalism
Internship  Editing Process
Absolute Communication  Voices of Utah
Principles of Advertising Magazine Writing
Making Brands Stick Photojournalism
Advertising Media Analysis & Planning Advanced Photography
Writing for Strategic Communication Video Production I
Persuasion & Political Communication TV Journalism
Public Relations Cases & Campaigns Digital Imaging
Integrated Marketing Communication Documentary Photography
Media Ethics Communication Design, Special Topics
Internship