
Hello! This is Yerim Jung, a Communication intern at the University of Utah Asia Campus (UAC).
On May 17, students from the University of Utah Asia Campus participated in the 17th annual Children’s Festival, held on the lawn of the National Assembly in Yeouido, Seoul.

Co-hosted by the National Assembly and the H20 Pumassi Movement Headquarters, the Children’s Festival has been a signature Family Month event in Korea since 2005.
Guided by the theme of “restoring innocence through love, harmony, sharing, and communication,” the festival invites children, families, and citizens to come together in a spirit of unity, kindness, and joyful community celebration.

This year’s festival was open to the public free of charge, offering a wide range of hands-on experiences and cultural activities—from EBS character meet-and-greets and fire safety programs to traditional games and live performances by the Ministry of Defense Honor Guard and a youth choir.


The University of Utah Asia Campus contributed to the festivities by operating a creative hands-on booth titled “Be a Broadcaster,” where children stepped into the role of a news anchor and practiced reporting in front of a camera. The booth was organized and run by UAC Communications students who volunteered to create a memorable and meaningful experience for the young participants.
It was so rewarding to see the children light up with excitement as they tried something new. We wanted to create not just fun, but a spark of inspiration.”
said one student volunteer.
Students from UAC’s University Production Internship (UPI) team also attended to document the day’s events. They conducted interviews with key organizers, including the chair of the planning committee and the National Assembly member sponsoring the festival, while capturing footage of the event’s vibrant activities.


One of the highlights of the day was a special appearance by Gregory Hill, Chief Administrative Officer of the University of Utah Asia Campus, who delivered the official reading of the “Declaration of Love for Peace” on the main stage. Notably, this marked the first-ever English reading of the declaration in the festival’s history.
Declaration of Love for Peace (excerpt)
Material abundance alone cannot create a truly happy world.
Though science advances rapidly, it cannot unite the world as one.
Even if we are different, we must cultivate a world of love where hearts connect.
Even if some nations are wealthy and others are poor, we must build a world united through Pumassi—mutual exchange and sharing.
The future global village we must pass on to our descendants
should be a Pumassi world where all people embrace and support one another.
If peace is the protective shield for our planet, then Pumassi is the lifeline that connects the hearts of all humankind.
For this, we pledge to act as follows:
First
– through Pumassi, we will embrace a spirit of love and togetherness.
Second
– through Pumassi, we will practice gratitude and consideration for one another.
Third
– through Pumassi, we will strive to create a world where everyone can live in happiness.
The declaration emphasized the core philosophy of Pumassi—a traditional Korean value that promotes mutual support, sharing, and collaboration. For UAC students, the festival served as a meaningful reminder of the values that underpin both community service and global citizenship.
As the event came to a close, students returned with lasting memories and a renewed sense of purpose—carrying forward the spirit of peace, connection, and community-driven joy.
We look forward to sharing more stories that reflect UAC’s commitment to global engagement, leadership, and compassion.
– Written by Yerim Jung, Spring 2025 Communications Intern at Marketing & Communication Center, University of Utah Asia Campus (Reviewed & edited by Yoonji Kim, Senior Communications specialist, University of Utah Asia Campus)